THE IMPORTANCE OF GIFTS

Sending gifts is a very important behavior both in terms of the positive effects it renders and its power in planning these processes. Because gift allows giving a symbolic message (Message), expressing a pleasure and a taste (Pleasure), and also serves as a reminder (Remind).

These three features (MPR) bring valuable advantages to the person or company that sends the gifts.

(M) The message allows you communicate your message in any way you want. This message may be relevant to the target of your relationship or the situation that the other party is in.

(P) Pleasure will allow you to change and improve the other party's opinions of you. Your gift acts as your public relations manager. The other party will get to know you better. Giving gifts also means that the doors are always open in the relationship and new concepts and thrills are promised.

(R) The reminder will help you prove your willing to empathize and get closer and have a deeper relationship. Of course, you also remind the importance of the relationship to you.

A carefully selected gift with the correct message may turn even a one-time sales strategy into a long term customer relationship. Today many companies use gifts as a part of their marketing strategies.

SELECTING GIFTS

Selecting the suitable gift requires knowledge and sensitivity. First you have to set your goal clearly in order to choose your gift. MPR rule will help you in that. You can choose one part or the combinations of the different parts of this rule.

"I want to give a message."
(M) Determine your message and try to pick the gift that would give this message in the best way possible. If you wish to congratulate someone, you may want to send them the 'Devil's Eye Set'. Or if you wish to improve a tense relationship, you may send Turkish delight.

"I want to express my style and tastes."
(P) Focus on the gift you think will express you in the best manner. For example if you have a deep knowledge in cuisine, you may choose the Natural Olive Oil Set.

"I want my gift to remind of me."
(R) You have to know the other party very well. Therefore all our options for gifts will be suitable. If they like elegant objects and traditional cultures, you may consider sending an Anatolian rug or a VIP china set.

Of course the best choice would be a gift that incorporates the entire MPR rule. Gift Expess catalogue will help you with that.

WHEN GIVING A GIFT...

Think twice before sending a gift to the other sex
In order to avoid misunderstandings in the business life, pay great attention to MPR rules when you are sending a gift to the other sex.

Watch the International Customs Regulations
Make sure that the gifts you send to overseas, are exempt from customs duties and other taxes. Thanks to the DDP service provided by DHL, you will enjoy sending gifts with all the duties already paid.

Research thoroughly
Before you send a gift, research to make sure that it serves your purpose. Does the other party have a special condition or is he/she on a diet, or can the gift cause misunderstandings in terms of  his/her religion or ethical values?  The answers to these questions will help you lot.

Do not forget the assistants
If you can impress not only the recipient of the gifts, but people around as well, you will gain a great advantage. But you have to choose other gifts for the helpers and MPR will again guide you in your selection.

Send different gifts
If you have a consistent customer group, make sure that you send a different gift every year. DHL Gift portfolio will be waiting for you with the most decent and new additions every year which will rid you of the worry to search for new gifts every year.

GIFTS ACCORDING TO THE COUNTRIES...

Gifts for different cultures, different countries and life styles...

Germany
High quality and carefully selected gifts will be appreciated. Especially the presentation is very important, and gifts with art and cultural values will be preferred. For example,  vip china set, original works of arts, antique works, and Anatolian rugs would be good choices. Germans are especially careful about the Remind part.

United States of America
Since USA is the combination of many different cultures, you have to be careful about the differences. The goods in their offices and houses are important and functionality is important. The gifts have to be selected accordingly. Examples include Turkish coffee set, Istanbul set etc.

Canada
You can choose gifts that reflect the culture of your country. A high quality choice would be appreciated but make sure that it is not very expensive too.

Australia
You can send a gift that has an art value related to your country, as well as any local food or drink from Turkey. Examples include Turkish raki set, Vip china set or olive oil set.

Japan
This country is extremely sensitive and precise about gifts and relevant rules. According to Japanese, giving gifts is the symbol of respect, friendship and appreciation. Therefore you have to be very careful in your selection.

Brazil
The Brasilians develop their business relationships according to their personal or long term relations. Therefore the message of your gift has to be clear. Both the Brasilians and South Americans prefer clear and direct messages.

United Arab Emirates
Your gift must be high quality, special and as expensive as possible. A handmade product could be a good choice. Alcoholic products will be rejected at the customs. Mevlana set in CD or Turkish coffee set would be good choices.

India
It has a very different structure where the position and title of the person matters a lot. You have to pay attention to the hierarchy when sending gifts. Especially the gifts sent to helpers have to take into account the hierarchy.

Malaysia
Consists of two different cultures. You have to have knowledge in the matter while picking your gift. Try not to send alcoholic products to the Muslim community. Other food are acceptable. For Chinese, you have to avoid sharp objects and white, black and blue packages.

South Africa
Any desktop object (like cigarette tray etc) would be acceptable. Alcoholic drinks will also be appreciated.

UK
You can send alcoholic drinks or food. Natural Olive Oil set could be a good choice. Do not forget to send a note with your gift.

Italy
Style and taste are very important for the Italians. Therefore your gifts should reflect your styles. Alcoholic drinks and food are good choices.

France
Gifts with artistic and local values will be appreciated. Alcoholic drinks will also be accepted. Do not forget to send a note with your gift  written with your handwriting.

Denmark
Alcoholic drinks are appreciated. Turkish Raki set is a good choice.

Belgium
Your gift needs to serve as a reminder. A product peculiar to your country is a good choice like Turkish tea set or Vip china set.

Spanish
Make sure that the gifts are elegant and high quality. If you don't know much about the personality of the recipient, the gift should not convey a special message.

Russia
Tie, alcoholic drinks (except for vodka), coffee or tea set are the correct choices.

China
In this country, gifts have a special meaning. You are expected to give the gift with the highest value to the oldest person. Among the acceptable gifts, Turkish handmade products can be cited. 8 is important in the Chinese culture. If you buy 8 of any item, it will be considered good. avoid sharp objects and white, black and blue packages.